--- title: "About South West Alloys | Alloy Wheel Specialists Exeter" description: "Meet South West Alloys — Exeter's trusted alloy wheel refurbishment specialists. 12+ years, German products, trade & public welcome." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "South West Alloys", "url": "https://southwestalloys.com", "logo": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "areaServed": [ { "@type": "Place", "name": "Exeter" }, { "@type": "Place", "name": "Newton Abbot" }, { "@type": "Place", "name": "Torquay" }, { "@type": "Place", "name": "Paignton" }, { "@type": "Place", "name": "Exmouth" }, { "@type": "Place", "name": "Teignmouth" }, { "@type": "Place", "name": "Cullompton" }, { "@type": "Place", "name": "Crediton" } ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "South West Alloys", "url": "https://southwestalloys.com" }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "South West Alloys", "image": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "openingHours": [ "Mo-Fr 08:30-17:00" ], "url": "https://southwestalloys.com", "priceRange": "££", "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "South West Alloys", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "openingHours": [ "Mo-Fr 08:30-17:00" ], "foundingDate": "2013", "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] } ] --- [![South West Alloys - Professional Alloy Wheel Repairs Exeter](/assets/logo-BihRv34q.png)](/) [Home](/)[About](/about) Services [Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) [01392 759150](tel:01392759150)[Get a Quote](/contact) ![South West Alloys workshop exterior in Marsh Barton, Exeter](/assets/hero-default-CK53e2Vk.jpg) [Home](/)About # 12 Years of Precision Alloy Wheel Craftsmanship South West Alloys has been restoring wheels to showroom condition for over a decade. We combine German products, specialist equipment, and experienced technicians to deliver results that last. ## Built on Results, Not Promises South West Alloys was founded with a straightforward principle: deliver the highest quality [alloy wheel refurbishment](/services/alloy-wheel-refurbishment) in Devon, and let the work speak for itself. For over 12 years, that approach has earned us the trust of thousands of private motorists and trade customers across [Exeter](/areas/exeter) and the wider region. Based at Unit 3, Grace Road West in [Marsh Barton](/areas/marsh-barton) — Exeter's main commercial and industrial hub — we operate a fully equipped workshop with CNC lathe equipment, hydraulic straightening rigs, TIG welding stations, and a climate-controlled spray booth. Every service we offer is completed in-house by our own technicians. Nothing is subcontracted, nothing is outsourced. We specialise in [alloy wheel refurbishment](/services/alloy-wheel-refurbishment), [diamond cut repairs](/services/diamond-cut-repairs), [wheel straightening](/services/wheel-straightening), [crack welding](/services/alloy-wheel-welding), [powder coating](/services/powder-coating), [painted finishes](/services/painted-wheel-repairs), [kerb rash repairs](/services/kerb-rash-repairs), and [custom colour changes](/services/custom-finishes). ![Alloy wheels being prepared for refurbishment in the South West Alloys workshop](/assets/wheels-workshop-DkzRYmQk.jpg)![Alloy wheel removed from vehicle for professional repair at South West Alloys](/assets/wheel-removed-brake-DNF9zx3e.jpg) ## Our Standards Are Non-Negotiable Every wheel that leaves our workshop has been through the same rigorous process — regardless of whether it is a single [kerb rash repair](/services/kerb-rash-repairs) or a full set [diamond-cut refurbishment](/services/diamond-cut-repairs). We do not cut corners, and we do not rush work to meet unrealistic deadlines. We use premium German coating systems — etch primer, polyester base coat, and two-pack clear lacquer — specifically formulated for alloy wheel applications. These products cost more than standard alternatives, but they deliver measurably better adhesion, chip resistance, and UV stability. Our spray booth maintains controlled temperature and humidity for consistent curing. Our CNC lathe is calibrated to manufacturer tolerances. Our hydraulic straightening equipment applies measured force — never hammering or heat guns. Every process is designed for precision and durability. ![Porsche in the South West Alloys workshop during alloy wheel refurbishment](/assets/porsche-workshop-DmASCxd9.jpg) ### What You Can Expect - Honest assessments — if a repair is not viable, we tell you upfront - Free estimates before any work begins - German products used on every job — no shortcuts - All work completed in-house by experienced technicians - Workmanship guarantee on all repairs - Clear timescales communicated before we start - Aftercare guidance to maximise the lifespan of your finish - Same pricing for trade and public — fair and transparent ## The Numbers Speak 12+ Years in Business 10,000+ Wheels Restored 24hr Quote Turnaround 100% In-House Work ![BMW with professionally refurbished alloy wheels by South West Alloys Exeter](/assets/bmw-side-low-angle-dark-6FRO4gW8.jpg) ## Ready to Restore Your Wheels? Get in touch for a free, no-obligation [estimate](/contact). We'll have your alloys looking showroom-fresh in no time. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) South West Alloys Unit 3 Grace Rd W, Marsh Barton, Exeter, EX2 8PU Mon–Fri 8:30am–5:30pm · Sat by appointment [![South West Alloys - Alloy Wheel Repairs Exeter & Devon](/assets/logo-BihRv34q.png)](/) Professional [alloy wheel refurbishment](/services/alloy-wheel-refurbishment) serving [Exeter](/areas/exeter) and Devon for over 12 years. German products. Showroom-quality results. [](https://www.facebook.com/southwestalloys)[](https://www.instagram.com/southwestalloys)[](https://www.tiktok.com/@southwestalloys) ### Services [Alloy Wheel Refurbishment](/services/alloy-wheel-refurbishment)[Diamond Cut Repairs](/services/diamond-cut-repairs)[Powder Coating](/services/powder-coating)[Wheel Straightening](/services/wheel-straightening)[Kerb Rash Repairs](/services/kerb-rash-repairs)[All Services](/services) ### Service Areas [Exeter](/areas/exeter)[Newton Abbot](/areas/newton-abbot)[Torquay](/areas/torquay)[Exmouth](/areas/exmouth)[Paignton](/areas/paignton)[All Areas](/areas) ### Quick Links [About](/about)[Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) ### Contact [01392 759150](tel:01392759150)[contact@southwestalloys.com](mailto:contact@southwestalloys.com) Unit 3 Grace Rd W, Marsh Barton, Exeter EX2 8PU ### Opening Hours Mon – Fri 8:30am – 5pm Sat – Sun Closed © 2026 South West Alloys. All rights reserved. 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