--- title: "Alloy Wheel Repair Service | Dents, Cracks & Chips Exeter" description: "General alloy wheel repairs in Exeter. Dents, chips, cosmetic damage, and minor structural issues fixed fast. Trade & public. Free estimates. 01392 759150." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "South West Alloys", "url": "https://southwestalloys.com", "logo": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "areaServed": [ { "@type": "Place", "name": "Exeter" }, { "@type": "Place", "name": "Newton Abbot" }, { "@type": "Place", "name": "Torquay" }, { "@type": "Place", "name": "Paignton" }, { "@type": "Place", "name": "Exmouth" }, { "@type": "Place", "name": "Teignmouth" }, { "@type": "Place", "name": "Cullompton" }, { "@type": "Place", "name": "Crediton" } ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "South West Alloys", "url": "https://southwestalloys.com" }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "South West Alloys", "image": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "openingHours": [ "Mo-Fr 08:30-17:00" ], "url": "https://southwestalloys.com", "priceRange": "££", "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much do alloy wheel repairs cost in Exeter?", "acceptedAnswer": { "@type": "Answer", "text": "Costs vary by damage type. Simple cosmetic repairs start from £50. Structural repairs involving straightening or welding typically range from £60–£180. Free assessments are always provided." } }, { "@type": "Question", "name": "How long do alloy wheel repairs take?", "acceptedAnswer": { "@type": "Answer", "text": "Most individual repairs are completed within 24 hours. Complex structural-plus-cosmetic repairs may take 24–48 hours." } }, { "@type": "Question", "name": "Can you repair any type of alloy wheel damage?", "acceptedAnswer": { "@type": "Answer", "text": "We repair cosmetic, structural, and corrosion damage. The only exceptions are severely cracked hub areas or wheels that have been compromised beyond safe repair limits." } }, { "@type": "Question", "name": "Is it better to repair or replace a damaged alloy wheel?", "acceptedAnswer": { "@type": "Answer", "text": "In the majority of cases, repair is more cost-effective. A single OEM replacement can cost £200–£1,200+. We always advise honestly — if replacement is the better option, we will tell you." } }, { "@type": "Question", "name": "Can you repair just one wheel from a set?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We repair individual wheels routinely. Colour matching ensures the repaired wheel blends seamlessly with the rest of the set." } }, { "@type": "Question", "name": "Do you repair wheels for trade customers?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We work with garages, bodyshops, dealerships, and fleet operators across Devon. Trade account pricing and priority scheduling are available." } }, { "@type": "Question", "name": "Can you repair wheels from any vehicle make?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We repair alloy wheels from all manufacturers — from standard family cars to high-end performance and luxury vehicles." } }, { "@type": "Question", "name": "Will the repair affect wheel balance?", "acceptedAnswer": { "@type": "Answer", "text": "Cosmetic repairs do not affect balance. Structural repairs (straightening) actually improve balance by correcting the distortion that caused imbalance. We recommend re-balancing after any structural repair." } }, { "@type": "Question", "name": "Do I need to remove the tyre before bringing the wheel in?", "acceptedAnswer": { "@type": "Answer", "text": "No. We can remove and refit tyres in-house. You can bring wheels with or without tyres fitted." } }, { "@type": "Question", "name": "Do you offer a guarantee?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. All repair work is guaranteed against defects in workmanship under normal driving conditions." } } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Alloy Wheel Repairs", "description": "Comprehensive alloy wheel repair service in Exeter covering cosmetic, structural, and corrosion damage.", "provider": { "@type": "LocalBusiness", "name": "South West Alloys", "telephone": "01392 759150", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" } }, "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://southwestalloys.com/" }, { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://southwestalloys.com/services" }, { "@type": "ListItem", "position": 3, "name": "Alloy Wheel Repairs", "item": "https://southwestalloys.com/services/alloy-wheel-repairs" } ] } ] --- [![South West Alloys - Professional Alloy Wheel Repairs Exeter](/assets/logo-BihRv34q.png)](/) [Home](/)[About](/about) Services [Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) [01392 759150](tel:01392759150)[Get a Quote](/contact) ![Professional alloy wheel repair workshop closeup — South West Alloys general alloy wheel repair service Exeter](/assets/hero-default-CK53e2Vk.jpg) [Home](/)[Services](/services)Alloy Wheel Repairs # Alloy Wheel Repairs in Exeter & Devon From cosmetic chips to structural dents — we repair all types of alloy wheel damage. Fast turnaround, honest assessments, and results that last. No replacement needed. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) Thousands of wheels repaired. Trusted by garages, dealerships, and private motorists across Devon for 12+ years. All Damage Types Covered 12+ Years Experience Trade & Public Welcome Fast Turnaround Free Assessments ## What Do Alloy Wheel Repairs Cover? Alloy wheel repairs encompass the full range of damage that can occur to aluminium alloy wheels during normal use. This includes cosmetic issues like scuffs, chips, and scratches, as well as structural damage such as dents, bends, and minor deformation. Unlike a full refurbishment — which involves stripping and refinishing the entire wheel — a repair targets specific damage areas. This makes it faster, more affordable, and ideal for addressing individual incidents without the cost of a complete restoration. At South West Alloys, we assess every wheel individually to determine the most appropriate and cost-effective repair approach. Some wheels need a simple fill-and-paint, while others may require a combination of straightening, filling, and refinishing. We always explain what is needed and why before starting work. This service is for anyone whose wheels have been damaged by everyday driving — pothole impacts, kerb strikes, speed bump damage, or car park incidents. Whether you need one wheel repaired or a full set assessed, we handle it efficiently and to a high standard. ## Complete Wheel Repair — Before & After This AMG wheel arrived with kerb damage, corrosion, and paint loss across multiple areas. Our repair addressed structural and cosmetic damage in a single process, returning the wheel to factory condition at a fraction of replacement cost. ![AMG alloy wheel before repair showing kerb damage and corrosion](/assets/amg-wheel-before-BwYN3pUg.jpg)![Same AMG alloy wheel after professional repair — fully restored finish](/assets/amg-wheel-finished-lrSjWTcP.jpg) ## The True Cost of Leaving Wheel Damage Unrepaired Every type of alloy wheel damage — no matter how minor it appears — has consequences if left unaddressed. Cosmetic chips and scratches breach the protective lacquer, allowing corrosion to start. Dents and bends cause vibrations that wear out tyres, bearings, and suspension components prematurely. The financial impact compounds quickly. A £50 chip repair becomes a £150+ full respray once corrosion spreads. A £60 straightening job becomes a £600+ suspension repair once bearing damage develops from months of vibration. Early intervention is always cheaper than deferred repair. Vehicle value is affected immediately. Whether selling privately, trading in at a dealer, or returning a lease vehicle, wheel damage is the first thing inspected. Damaged alloys signal neglect — even if the rest of the vehicle is immaculate. The perception cost alone often exceeds the actual repair cost. Many drivers replace damaged wheels unnecessarily. A single OEM alloy wheel can cost £200–£1,200+ depending on the vehicle. In most cases, professional repair restores the wheel to identical condition for a fraction of that price. Always get a repair assessment before committing to replacement. ## Our Repair Process 1 ### Comprehensive Assessment We inspect every aspect of the wheel — cosmetic damage, structural integrity, finish type, and repair history. You receive an honest assessment and clear quote. 2 ### Damage Classification We determine whether the damage is cosmetic only, structural, or a combination. This dictates the repair approach and ensures the right solution is applied. 3 ### Structural Repair Dents are pressed or rolled out. Minor bends are hydraulically straightened. Cracks are assessed for welding suitability. All structural work is completed before cosmetic finishing. 4 ### Cosmetic Repair Chips, scuffs, and surface damage are filled, sanded, primed, and refinished. Colour matching ensures a seamless result that blends with undamaged areas. 5 ### Protective Finishing Lacquer is applied to seal all repaired areas against future corrosion. The wheel is cured and inspected before release. ## Benefits of Professional Alloy Wheel Repair ### Avoids Costly Replacement Professional repair costs a fraction of new OEM wheels. Most single wheel repairs cost under £100. ### Addresses Root Causes We fix both the visible damage and the underlying issues — dents, bends, and corrosion — not just the surface appearance. ### Fast Turnaround Most individual wheel repairs are completed within 24 hours. Same-day service available for simple cosmetic work. ### Maintains Vehicle Value Clean, repaired wheels protect resale value and avoid lease-return penalties. ### All Damage Types Handled One visit covers scuffs, chips, dents, bends, corrosion, and paint damage. No need to visit multiple specialists. ### Honest, No-Pressure Assessment If repair is not viable, we tell you. We never charge for work that is not needed. ## Types of Damage We Repair Cosmetic damage includes kerb scuffs, stone chips, scratches, brake dust staining, and paint peeling. These issues affect appearance and compromise the protective coating but do not affect wheel structure. Cosmetic repairs involve surface preparation, filling where needed, colour-matched painting, and lacquering. Structural damage includes rim dents (from pothole impacts), buckles (lateral or radial distortion), and cracks. Structural repairs require specialist equipment — hydraulic straightening rigs for bends and TIG welding equipment for cracks. Not all structural damage is repairable, and we assess each case individually. Corrosion damage occurs when bare alloy is exposed to moisture and road salt. It presents as white, powdery patches that spread beneath the paint surface. Treatment involves removing all corroded material, treating the affected area with corrosion inhibitor, and refinishing with primer, paint, and lacquer. Impact damage from potholes is the most common cause of combined structural and cosmetic damage. A severe pothole hit can buckle the rim, crack the lip, and scuff the face simultaneously. We assess all three aspects and address them in the correct order — structural first, then cosmetic. Brake caliper rub marks occur when brake calipers contact the inner face of the wheel — typically after fitting incorrect wheels, spacers, or lowering a vehicle. These marks are on the non-visible inner face and are mainly a concern if they have gouged deep enough to weaken the wheel wall. Previous repair failures are a common issue. Wheels that have been poorly repaired elsewhere — using incorrect filler, inadequate preparation, or wrong paint — often need reworking. We strip previous repairs back to sound material and start the process correctly. This costs more than an initial quality repair, which is why getting it right the first time matters. ## Frequently Asked Questions ### How much do alloy wheel repairs cost in Exeter? ### How long do alloy wheel repairs take? ### Can you repair any type of alloy wheel damage? ### Is it better to repair or replace a damaged alloy wheel? ### Can you repair just one wheel from a set? ### Do you repair wheels for trade customers? ### Can you repair wheels from any vehicle make? ### Will the repair affect wheel balance? ### Do I need to remove the tyre before bringing the wheel in? ### Do you offer a guarantee? ### Related Services [Alloy Wheel Refurbishment](/services/alloy-wheel-refurbishment) [Wheel Straightening](/services/wheel-straightening) [Alloy Wheel Welding](/services/alloy-wheel-welding) [Kerb Rash Repairs](/services/kerb-rash-repairs) [Painted Wheel Repairs](/services/painted-wheel-repairs) ### Areas We Serve [Exeter](/areas/exeter) [Newton Abbot](/areas/newton-abbot) [Torquay](/areas/torquay) [Exmouth](/areas/exmouth) ![Professional alloy wheel refurbishment results by South West Alloys Exeter](/assets/porsche-taycan-cross-turismo-night-CstBnnh1.jpg) ## Ready to Get Started? [Contact us today](/contact) for a free, no-obligation estimate. Most jobs completed within 24–48 hours. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) 12+ years experience · Trade & public welcome · German products [![South West Alloys - Alloy Wheel Repairs Exeter & Devon](/assets/logo-BihRv34q.png)](/) Professional [alloy wheel refurbishment](/services/alloy-wheel-refurbishment) serving [Exeter](/areas/exeter) and Devon for over 12 years. German products. Showroom-quality results. 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