--- title: "Alloy Wheel Powder Coating Exeter | South West Alloys" description: "Professional alloy wheel powder coating in Exeter. Factory-grade durable finish in any colour. Tougher than paint, longer lasting. Free estimates. 01392 759150." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "South West Alloys", "url": "https://southwestalloys.com", "logo": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "areaServed": [ { "@type": "Place", "name": "Exeter" }, { "@type": "Place", "name": "Newton Abbot" }, { "@type": "Place", "name": "Torquay" }, { "@type": "Place", "name": "Paignton" }, { "@type": "Place", "name": "Exmouth" }, { "@type": "Place", "name": "Teignmouth" }, { "@type": "Place", "name": "Cullompton" }, { "@type": "Place", "name": "Crediton" } ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "South West Alloys", "url": "https://southwestalloys.com" }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "South West Alloys", "image": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "openingHours": [ "Mo-Fr 08:30-17:00" ], "url": "https://southwestalloys.com", "priceRange": "££", "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much does alloy wheel powder coating cost?", "acceptedAnswer": { "@type": "Answer", "text": "Powder coating typically costs £80–£210 per wheel depending on size and preparation required. Full set pricing is available at a discounted per-wheel rate. Free estimates provided." } }, { "@type": "Question", "name": "How long does powder coating take?", "acceptedAnswer": { "@type": "Answer", "text": "Allow 2–3 working days for a full set including stripping, preparation, coating, and curing. Single wheels may be completed faster depending on workload." } }, { "@type": "Question", "name": "Is powder coating better than paint?", "acceptedAnswer": { "@type": "Answer", "text": "For durability, yes. Powder coating is harder, thicker, and more resistant to chips, chemicals, and UV than conventional wet paint. It is the preferred finish for maximum protection." } }, { "@type": "Question", "name": "Can I choose any colour?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We offer the full RAL colour range plus custom colours. Gloss, satin, matte, and textured finishes are all available." } }, { "@type": "Question", "name": "Can you powder coat diamond-cut wheels?", "acceptedAnswer": { "@type": "Answer", "text": "We can powder coat the painted sections, but the diamond-cut machined face requires CNC re-machining — powder coating over a diamond-cut surface will not replicate the machined look." } }, { "@type": "Question", "name": "Does powder coating add weight to the wheel?", "acceptedAnswer": { "@type": "Answer", "text": "The added weight is negligible — typically less than 50 grams per wheel. This has no measurable effect on performance or handling." } }, { "@type": "Question", "name": "How long does powder coating last?", "acceptedAnswer": { "@type": "Answer", "text": "A properly applied powder coat on alloy wheels lasts 5–10+ years under normal driving conditions with basic maintenance. This is significantly longer than standard paint." } }, { "@type": "Question", "name": "Can damaged powder coating be repaired?", "acceptedAnswer": { "@type": "Answer", "text": "Minor chips can be touched up with colour-matched paint. Significant damage requires stripping and re-coating the affected wheel." } }, { "@type": "Question", "name": "Is powder coating suitable for all wheel types?", "acceptedAnswer": { "@type": "Answer", "text": "Yes for cast and forged alloy wheels. Wheels with bonded plastic inserts or centre caps need these removed before coating. Steel wheels can also be powder coated." } }, { "@type": "Question", "name": "Do you offer a guarantee on powder coating?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. All powder coating work is guaranteed against peeling, flaking, and adhesion failure under normal use." } } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Alloy Wheel Powder Coating", "description": "Professional alloy wheel powder coating service in Exeter. Factory-grade durable finish in any RAL colour.", "provider": { "@type": "LocalBusiness", "name": "South West Alloys", "telephone": "01392 759150", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" } }, "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://southwestalloys.com/" }, { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://southwestalloys.com/services" }, { "@type": "ListItem", "position": 3, "name": "Alloy Wheel Powder Coating", "item": "https://southwestalloys.com/services/powder-coating" } ] } ] --- [![South West Alloys - Professional Alloy Wheel Repairs Exeter](/assets/logo-BihRv34q.png)](/) [Home](/)[About](/about) Services [Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) [01392 759150](tel:01392759150)[Get a Quote](/contact) ![Alloy wheel with custom purple powder coat finish — South West Alloys Exeter powder coating service](/assets/hero-default-CK53e2Vk.jpg) [Home](/)[Services](/services)Alloy Wheel Powder Coating # Alloy Wheel Powder Coating in Exeter & Devon The toughest, most durable finish available for alloy wheels. Powder coating delivers factory-grade protection that outlasts conventional paint — in any colour you choose. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) Industrial-grade powder coat facility. Any RAL colour. Trade and public customers across Devon. Industrial-Grade Equipment Any RAL Colour Available Superior to Wet Paint 12+ Years Experience Free Estimates ## What Is Alloy Wheel Powder Coating? Powder coating is an advanced finishing process where dry powder — a mixture of finely ground resin and pigment — is electrostatically applied to the wheel surface and then cured in an oven at high temperature. The heat causes the powder to melt, flow, and fuse into a smooth, hard, continuous coating that is significantly more durable than conventional wet paint. This process produces a finish that is 3–5 times thicker than standard paint, with superior resistance to chipping, scratching, brake dust, road salt, and UV degradation. Powder coating is the same process used by wheel manufacturers for original equipment finishes, and it is the gold standard for durability. At South West Alloys, we offer powder coating in any RAL colour — from classic gloss black and silver to bold custom shades. The process includes complete chemical stripping, blast cleaning, and any necessary repairs before the powder is applied. This ensures the coating bonds to clean, prepared alloy for maximum adhesion and longevity. Powder coating is ideal for drivers who want maximum durability — particularly those in areas with harsh road conditions, frequent motorway use, or vehicles exposed to industrial environments. It is also the preferred choice for colour changes, restoration projects, and customers who want a finish that requires minimal maintenance. ## Powder Coated Wheel Results Our powder coating process delivers factory-grade durability in any colour. These gloss black powder coated wheels demonstrate the deep, even finish that only powder coating can achieve — 3-5 times thicker than conventional paint for maximum protection. ![Stack of freshly powder coated gloss black alloy wheels ready for collection](/assets/gloss-black-wheels-stack-PkCglIOD.jpg)![Porsche alloy wheel with professional gloss black powder coat finish](/assets/porsche-wheel-gloss-black-B1PwF13U.jpg) ## Why Standard Paint Falls Short Conventional wet paint finishes on alloy wheels are vulnerable. The typical paint layer on a factory-finished wheel is 40–60 microns thick. Stone chips, kerb strikes, and even aggressive wheel cleaning can breach this thin layer, exposing the alloy underneath to corrosion. Many aftermarket paint repairs are even thinner. Quick-fix respray services often apply a single coat of paint with minimal lacquer — a finish that may look acceptable initially but begins peeling and chipping within months. This creates a cycle of repeated repairs that costs more over time than a single quality finish. Brake dust is one of the most aggressive substances your wheels face daily. It contains iron particles that are heated to extreme temperatures during braking and bond to wheel surfaces. On a thin paint finish, brake dust can etch through the lacquer and cause permanent staining. Powder coating's thicker, harder surface resists brake dust far more effectively. If you are tired of paint that chips, peels, and corrodes — powder coating breaks the cycle. It is a one-time investment that delivers years of protection with minimal maintenance. For wheels that take punishment, it is the definitive answer. ## Our Powder Coating Process 1 ### Chemical Stripping All existing paint, lacquer, and corrosion are chemically stripped from the wheel. This exposes the bare alloy for inspection and preparation. 2 ### Shot Blasting The stripped wheel is shot-blasted to remove remaining oxidation and create an optimal surface profile for powder adhesion. 3 ### Repair & Preparation Any kerb damage, chips, or dents are filled and shaped. The wheel surface is thoroughly cleaned and degreased. 4 ### Electrostatic Powder Application Dry powder in your chosen colour is applied using an electrostatic spray gun. The charged particles adhere uniformly to the grounded wheel surface. 5 ### Oven Curing The coated wheel is cured in our oven at 180–200°C. The powder melts, flows, and fuses into a continuous, hard coating. 6 ### Inspection & Release Every wheel is inspected for coverage consistency, finish quality, and defect-free surfaces. Cleared wheels are ready for tyre fitting. ## Benefits of Powder Coating ### Superior Durability 3–5 times thicker than paint. Highly resistant to chips, scratches, chemicals, and UV. The toughest wheel finish available. ### Excellent Corrosion Protection Complete coverage with no thin spots. The continuous, non-porous coating seals the alloy against moisture and salt. ### Any Colour Available Full RAL colour range plus custom shades. Gloss, satin, matte, and textured finishes all available. ### Low Maintenance Brake dust and grime wash off easily. No special cleaners required. The finish maintains its appearance with basic washing. ### Environmentally Responsible Powder coating produces no volatile organic compounds (VOCs). Overspray is reclaimed and reused, creating zero waste. ### Long-Term Value A single powder coat lasts years longer than repeated paint repairs. It is the most cost-effective finish over the lifetime of the wheel. ## Powder Types, Colour Options & Technical Specifications We use thermoset polyester powder coatings designed specifically for automotive applications. These powders are formulated for excellent flow, high gloss retention, and resistance to brake fluid, fuel, and road chemicals. The cured film thickness is typically 60–120 microns — compared to 40–60 microns for standard wet paint. Our colour range covers the complete RAL colour chart — over 200 standard colours. Popular choices for alloy wheels include RAL 9005 (Jet Black), RAL 7016 (Anthracite Grey), RAL 7024 (Graphite Grey), RAL 9006 (White Aluminium/Silver), and RAL 8019 (Grey Brown/Bronze). We also source specialist automotive colours on request. Gloss finishes are the most popular and produce a deep, mirror-like shine similar to high-quality wet paint. Satin finishes offer a mid-sheen that reduces glare and hides minor imperfections. Matte finishes provide a flat, modern look that has become increasingly popular. Textured finishes — such as wrinkle or hammer-tone — are available for specialist applications. The curing process is critical. Our oven maintains precise temperature control to ensure complete powder melt and cross-linking. Under-curing produces a soft, chip-prone finish. Over-curing causes yellowing and brittleness. Our controlled process ensures consistent results on every wheel. Powder coating is suitable for all cast and forged alloy wheels. However, it is important to note that the oven curing temperature (180–200°C) is too high for wheels with bonded-on centre caps or plastic inserts — these must be removed before coating. We also cannot powder coat over existing body filler used in previous repairs, as it may outgas during curing. For multi-piece or split-rim wheels, we can powder coat individual components before reassembly. This ensures complete coverage including the barrel interior and lip faces that are normally hidden by the outer rim. ## Frequently Asked Questions ### How much does alloy wheel powder coating cost? ### How long does powder coating take? ### Is powder coating better than paint? ### Can I choose any colour? ### Can you powder coat diamond-cut wheels? ### Does powder coating add weight to the wheel? ### How long does powder coating last? ### Can damaged powder coating be repaired? ### Is powder coating suitable for all wheel types? ### Do you offer a guarantee on powder coating? ### Related Services [Alloy Wheel Refurbishment](/services/alloy-wheel-refurbishment) [Painted Wheel Repairs](/services/painted-wheel-repairs) [Custom Finishes](/services/custom-finishes) [Kerb Rash Repairs](/services/kerb-rash-repairs) ### Areas We Serve [Exeter](/areas/exeter) [Newton Abbot](/areas/newton-abbot) [Torquay](/areas/torquay) [Exmouth](/areas/exmouth) ![Professional alloy wheel refurbishment results by South West Alloys Exeter](/assets/porsche-taycan-cross-turismo-night-CstBnnh1.jpg) ## Ready to Get Started? [Contact us today](/contact) for a free, no-obligation estimate. Most jobs completed within 24–48 hours. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) 12+ years experience · Trade & public welcome · German products [![South West Alloys - Alloy Wheel Repairs Exeter & Devon](/assets/logo-BihRv34q.png)](/) Professional [alloy wheel refurbishment](/services/alloy-wheel-refurbishment) serving [Exeter](/areas/exeter) and Devon for over 12 years. German products. Showroom-quality results. 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